April 6, 2018

SSM’s Favorite Things

*****May contain affiliate links. We only recommend products that we use, love and recommend to our clients, but please do not feel obligated to purchase anything through our links.

SSM clients receive free access to many of these tools and more of our super, secret sauce tools ;).  For more information on becoming a client, reach out to us.

CRMs

 

Dubsado

This is a feature-packed, all-in-one CRM system for our smallest businesses, including: gyms, photographers, studios, and solo-entrepreneurs.  Schedule automated workflows, send invoices, and more.  We love Dubsado!

 

Infusionsoft

Infusionsoft offers an e-mail marketing and sales platform, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.  Contact SSM for a client discount or help to get up-and-running with Infusionsoft.  

Hubspot

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.  Be careful!  We have some clients who become life-long fans and never look back.  For discounts and help using Hubspot, please contact SSM.

 

 

 

Media

Canva

Canva is a free graphic-design tool website. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It easy enough to be used by non-designers but is feature-rich for professionals as well.

 

Adobe Stock

Adobe Stock has a superior reputation, compared to other stock photo programs, on providing photos and videos that will not face copyright violations across various platforms (Warning: You are not safe from copyright violations even if you purchase from a notable brand).  Psychologically, your audience will be drawn to photos they haven’t seen before, meaning, free photos are likely to not only be overused but also ignored.  We recommend Adobe Stock for these reasons and more.

 

 

Adobe Creative Cloud

We’re Adobe power users at SSM.  If you are too, the Adobe Creative Cloud might be well worth the investment.  Whether you need to hyperlink a PDF, edit an image in Photoshop, or add a soundtrack to some video, you can access any of the Adobe software with one subscription.  It’s particularly difficult to find quality video editing software; Adobe’s After Effects program is our go-to.

 

 

 Competitive Intelligence

iSpionage

iSpionage is a competitive intelligence tool that provides valuable SEO data to users with regards to business competitors. The tool spies on companies’ business rivals and discovers what search keywords, advertisement content, and landing pages allow them to attract customers.

 

Crayon

Crayon products can be used to inspire website design and gather market intelligence.  Check out their Intel product to discover blog, social and other content your competitors are publishing.  Select the Inspire product to gather creative ideas on website ideas, formats, and, most importantly, how the largest brands have optimized their copy and CTAs to drive action.