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Is Social Media Still Free?

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  Organic social media reach is continuing to decline for brands as social media algorithms juggle greater brand saturation on social platforms.  One study found brands in general received only a 2.6 reach, a number that is most likely even smaller for B2B specific brands.      Stats such as these are forcing brands to[…]

10 Social Media Imagery Rules to Live By to Attract and Influence

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Browsing LinkedIn or clicking through marketing websites, our eyes are inundated with grinning professional models and cookie cutter desk props.  While marketing teams do their best to add imagery to break up content, leveraging stock photos is a sure method to make your audience’s eyes glaze over.   Why?  Biologically, we’re trained to ignore what[…]