Five Ways Tide Ads Won the Superbowl and How Your B2B Can Learn to Win Too

While many of the 2018 Superbowl ads had us laughing or tearing up, the Tide ads will get us to buy more. Here’s why and how you can position your B2B to sell more with the same techniques: 5. Tell a Story   If you missed the first Tide ad of the Superbowl, you might[…]

Is Social Media Still Free?

  Organic social media reach is continuing to decline for brands as social media algorithms juggle greater brand saturation on social platforms.  One study found brands in general received only a 2.6 reach, a number that is most likely even smaller for B2B specific brands.      Stats such as these are forcing brands to[…]

Should B2B SMBs Advertise on Social Media?

  I’ve heard business leaders vehemently swear off social media advertising.   “How can we compete with big budget competitors?” they asked, “We’ll just be drowned out.” Reality is actually quite the opposite. Here’s a look at some of the top three social media advertising myths explained:   Myth #1: Advertising is too expensive to reach[…]

10 Social Media Imagery Rules to Live By to Attract and Influence

Browsing LinkedIn or clicking through marketing websites, our eyes are inundated with grinning professional models and cookie cutter desk props.  While marketing teams do their best to add imagery to break up content, leveraging stock photos is a sure method to make your audience’s eyes glaze over.   Why?  Biologically, we’re trained to ignore what[…]