social media advertising

Five Ways Tide Ads Won the Superbowl and How Your B2B Can Learn to Win Too

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While many of the 2018 Superbowl ads had us laughing or tearing up, the Tide ads will get us to buy more. Here’s why and how you can position your B2B to sell more with the same techniques: 5. Tell a Story   If you missed the first Tide ad of the Superbowl, you might[…]

Should B2B SMBs Advertise on Social Media?

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  I’ve heard business leaders vehemently swear off social media advertising.   “How can we compete with big budget competitors?” they asked, “We’ll just be drowned out.” Reality is actually quite the opposite. Here’s a look at some of the top three social media advertising myths explained:   Myth #1: Advertising is too expensive to reach[…]