Is Social Media Still Free?

  Organic social media reach is continuing to decline for brands as social media algorithms juggle greater brand saturation on social platforms.  One study found brands in general received only a 2.6 reach, a number that is most likely even smaller for B2B specific brands.      Stats such as these are forcing brands to[…]

Should B2B SMBs Advertise on Social Media?

  I’ve heard business leaders vehemently swear off social media advertising.   “How can we compete with big budget competitors?” they asked, “We’ll just be drowned out.” Reality is actually quite the opposite. Here’s a look at some of the top three social media advertising myths explained:   Myth #1: Advertising is too expensive to reach[…]